A Walk in the WoRds

A tour for people who love language, words and fun.

Showing posts with label word choice. Show all posts
Showing posts with label word choice. Show all posts
Monday, May 14, 2012

Hard Luck Word Choice

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As part of a vodka promotion, these coozies were given out at one of our local watering holes last week. Something about the rhymi...
2 comments:
Friday, February 25, 2011

Olay's Lame Word Choice

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You may have seen this ad for Olay Body Collection products in a recent weekly magazine. I was immediately struck by the odd choice of words...
2 comments:
Monday, March 16, 2009

Clear Blue Easy Advertising - Poor Word Choice

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This is from a current print ad campaign for Clear Blue Easy Pregnancy Tests: 1 in 4 women can misread a traditional pregnancy test. Read t...
1 comment:
Wednesday, January 28, 2009

Crystal Light's Advertising Word Choice

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The wording in this ad for Crystal Light Lemonade gave me pause. Do I have to mix Crystal Light Lemonade AND the sweet tang from a natural ...
2 comments:
Tuesday, December 9, 2008

McDonald's Coffee Billboard - A Semantic Analysis

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McDonald's billboards continue to provide data for linguistic analysis. A previous post covered the creative use of phonology on a bill...
5 comments:
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Laura Payne
I have a BA in Journalism and an MA in Linguistics.
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