Friday, December 19, 2008

Slogans in Advertising and Life

I have posted previously about advertising slogan semantics and I just came across an interesting article about slogans in December's Fast Company magazine. The article points out that the word slogan originally referred to the battle cry of Scottish Highlanders and is traced back to 1513 by the Oxford English Dictionary. The gist of the article, however, is that slogans are used too frequently and by too many people nowadays. The authors of the article, Dan and Chip Heath, go on to suggest that the sloganeering instinct is like an oral case of earworm which they suggest calling mouthworm. By the way, earworms are the parts of songs or jingles that become stuck in a person's head and are repeated compulsively within one's mind.

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