Friday, January 30, 2009

Budweiser - An Inaugural Attempt at Wordplay?

Spotted this Budweiser ad on the back cover of this week's Newsweek magazine.

I really got a kick out of the wordplay. I was impressed with the creativity and simplicity of adding the letter "E" to inaugural to change the word both phonetically and semantically. Actually, inaugurale could also be thought of as a portmanteau word (a blend of inaugural and ale), and this is likely one of the messages Budweiser's ad agency was hoping to president, new beginning, try a new beer. But, was this new word really coined by Budweiser's ad agency's or did someone else come up with the idea first?

Upon doing a bit of research I came across the above beer bottled by Schlafly Beer of the Saint Lewis Brewery. Additionally, according to, Capitol City Brewing has been offering InaugurAle since shortly after the Nov. 4 election. And, last but not least, ran an article on January 13 about a Mount Pleasant, Michigan homebrewer, Sam Chapple-Sokol, who had a friend print labels with an “InaugurAle Edition” emblem modeled after Pabst Blue Ribbon.

Regardless of who first came up with the idea, I still enjoy the wordplay.

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