Friday, February 13, 2009

Obama Accused of Promoting the Genericide of one Compound Word (Blackberry) while Inspiring a new Compound Word (Blackberry President)

Posted Friday, January 23, 2009 5:41 PM on
Thanks to Obama, BlackBerry Becomes the Next Kleenex

The above headline is comparing Blackberry to Kleenex in the sense that Blackberry is a generic name for the product category of PDA's just like Kleenex is a generic name for the product category of tissues. This process is appropriately called genericide.

I'm not sure that I agree with the writer of the headline because I don't think that Blackberry is in the same league as Kleenex, Band-Aid, Xerox, and the like when it comes to the genericization of product names, though it could be in the near future.

At any rate, I found it interesting that this headline appeared just a week before the current Newseek magazine cover (note the top left corner).

The noun-noun compound word Blackberry President could well be on its way to becoming one of the most-used new words of the year; in fact, there is even a website called Furthermore, a google search of the word Blackberry President turns up too many results to list including the following cartoon.

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