Thursday, May 28, 2009

The Curious Case of the Camel

The case of the camel is no mystery, it is actually just a writing style that uses a different variation of the standard upper and lower case orthographic mix.

CamelCase is the method of writing compound words or phrases by starting each individual word with an upper case letter and not using spacing between the individual words - which results in a word that looks like a camel with humps.

This style is popular in branding and can be recognized in many corporate names, including: MasterCard, BlackBerry, RadioShack, YouTube, and MySpace.

By the way, the CamelCase orthographic method has some other fun and descriptive names too - BumpyCaps, BumpyCase, CamelBack, CamelCaps, HumpBack, and NerdCaps to name a few (a double-few to be semantically accurate).

Thank you JD (Engine Room) for calling my attention to this fun word.

1 comment:

Erin Davis said...

I'd never heard of "camelcase" before. I can see why it is used in product names.

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