I passed a truck on the expressway last week and at an 80 mph + glance I was only able to catch the name of the company printed on the side of the truck. I had never heard of the company and had no idea what they did.
Upon seeing the name, I initially thought the company owners were being creative in naming their business by using wordplay and the popularity of the Austin Powers movie franchise to attract customers.
So much for my theory. I later found out that Austin Powder Co. is the oldest manufacturing enterprise in Cleveland. It was formed in 1833 by five brothers with the last name of Austin (not by Austin Powers).
Oh, and the powder referred to in the name of the company is explosive powder.