Snowclones in Media are Frequent(*er) than they Seem

Who would ever think that the following phrase would be turned into a snowclone.

Image from here.

I wouldn't have...until I saw a Taco Bell billboard on I-75 in Michigan with a large taco and the caption "Objects on billboard are closer than they appear."

I was not able to get a picture of the actual billboard so this image of tacos from Taco Bell will have to suffice.

At any rate, I will be honest and say that, pragmatically, the message on the billboard caption confuses me a bit. The image of the taco is unrealistically large, so of course it appears closer than it ever actually could be. This in turn makes me think that the location of the restaurant where I (the famished traveller) could get the taco is not that close. As far as billboard advertising goes, this seems counterproductive.

By the way, when looking for images of the actual billboard on the web, I came across this image that further reinforces the snowclone-ability of the phrase "Objects on billboard are closer than they appear."

Image from here.