Monday, October 18, 2010

Unusual Words Defined: A - Z (Part G)

A continuation of the series.

greenwashing: the dissemination of information by an organisation so as to present an environmentally responsible public image.

For example, a company that donates a small amount of money to an environmental charity, in return for a large amount of positive publicity, is guilty of greenwashing.

The term 'greenwashing' first appeared in the early 1990s and is a portmanteau (yes, another one!) of 'green' and 'whitewashing'.

From Compendium of Curious Words
Thanks JD

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