Thursday, January 13, 2011

The Naming of Convenience Stores

A dear friend who travelled to Wyoming over the holidays snapped this photo of a convenience store in Iowa for me because she knows I am amused by interesting words and names.
After digesting the atrocious letter-play (substituting a "K" for a "C") and spelling, the name of the store immediately brought to mind the many independently owned "In & Out" convenience stores I have encountered and, of course, the well-known burger chain "IN-N-OUT BURGER".

The main point of the name of each of these stores is the connotation that they provide efficient service.

So why did the owners Kum & Go choose to get their point across with such particular spelling? Did they think customers would find it "cute"?

Well, I felt a little better once I saw the explanation on the Kum & Go website:

"In an age where catchy company names and unique marketing phrases were a representation of the times – and also the difference between success and failure – the two gentlemen used the first letters of their last names to create a unique moniker to showcase the ease and convenience they instilled in a shopping experience. Thus Kum & Go was born."

According to the website, the age was 1959 and the founders were W.A. Krause and T.S. Gentle.

I still think I would have preferred a catchy and unique name that didn't incorporate the preposterous spelling.

I won't even mention the sexual innuendo that can be associated with the names of both the convenience stores and the burger store.


n. 1. an indirect or subtle reference, esp one made maliciously or indicating criticism or disapproval; insinuation

n.1. The act or process of connoting.
2. a. An idea or meaning suggested by or associated with a word or thing: Hollywood holds connotations of romance and glittering success.
b. The set of associations implied by a word in addition to its literal meaning.

No comments:

Related Posts Plugin for WordPress, Blogger...