The Dude's Friend's Apostrophe

Spotted this wonderfully humorous take on an apostrophe error at a blog called Catalog Living. It is a creative and amusing blog that gives a fictional behind-the-scenes look at "the exciting lives of the people who live in your catalogs".

Feeling Possesive...

Gary had no idea who The Mather was, but he got the message loud and clear not to mess with his iced tea.

I wonder if The Mather is friends with The Dude?