Oh Happy Day - Pragmatic Type and Word Play

Thank you for the laugh, John Atkinson.

NEW YORK CITY or New York City - Street Sign Orthography

New York City has used all-capital letters on its street signs for over a century but recently decided to change the signs to both upper and lower case letters. According to The Week magazine (October 15, 2010 issue), the Federal Highway Administration feels that the new signs will be easier to read and thus drivers will spend less time studying signs and more time with their eyes on the road.




Compare this image of New York City street signs to one of Seattle street signs.

I have to say that I agree; it is much easier for me to read signs with upper and lower case letters than just upper case letters. I think the credit goes not just to the combination of the two cases, but maybe even more so to the ascenders and descenders of the lower case letters. If I am looking for a street that ends in the letter "y" it is much easier to identify the street from a farther distance when I can spot the descender of the lower case "y" than when the letters are in all caps and the "Y" is the same height as all of the other letters.

Click on images for credits.

Typeface Envy

I recently reconnected with a college friend who lives about an hour away. We decided to meet for lunch at a halfway point and she suggested a restaurant I had not heard about previously. As I walked up to the restaurant I saw this:

And I immediately thought this:

Interestingly, Bar Louie franchises are known for their martinis and they do not serve Mike's Hard Lemonade.