Sunday, May 4, 2008
Culver's Guilty of Using Inaccurate Homophone in Attempt at Word Play
As I was driving up north this past weekend I noticed a billboard on I-75 advertising the burger chain Culver's. The billboard has a picture of a burger and a shake with the words Two Tasty. This is an obviously attempt at word play as the use of the word two prompts the reader to also think of its homophone too. Culver's intention here is for readers of the billboard to think that, not only are each of the two items tasty, they are also very tasty (too tasty). I am not a big fan of Culver's so in my eyes this is an inaccurate homophone for the billboard. How about Knot Tasty.