Wednesday, January 28, 2009

Crystal Light's Advertising Word Choice

The wording in this ad for Crystal Light Lemonade gave me pause.

Do I have to mix Crystal Light Lemonade AND the sweet tang from a natural lemon to attain a pitcher of magical sunshine?

Here is an idea for a better choice of wording -
Stir up a pitcher of sunshine WITH the sweet tang of natural lemon in Crystal Light Lemonade.


Carlos said...

That's a GREAT catch!


I completely agree with you on this. Great find--and an even better edit! :)

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