Showing posts with label Crystal Light. Show all posts
Showing posts with label Crystal Light. Show all posts

Wednesday, January 28, 2009

Crystal Light's Advertising Word Choice



The wording in this ad for Crystal Light Lemonade gave me pause.

Do I have to mix Crystal Light Lemonade AND the sweet tang from a natural lemon to attain a pitcher of magical sunshine?

Here is an idea for a better choice of wording -
Stir up a pitcher of sunshine WITH the sweet tang of natural lemon in Crystal Light Lemonade.



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