Monday, March 23, 2009

More Obama Logo Semiotics

Having previously posted about the semiotics of Obama's campaign logo, I found it interesting that the March 16th issue of Newsweek included a review of the logo that Obama had created for the projects that will be funded by his economic stimulus bill. Interestingly, the new logo was designed by the same firm that created his campaign logo. According to the Newsweek article, "graphic designers say, (this logo), missed the mark. The individual icons - the plant, the gears - are too generic to send a clear message, and they're crammed into too small a space."

1 comment:

Cassandra said...

I rather like it. Though it does have an air of 'regression' to it (it's not flashy or anything), it embodies the core principles of the Obama campaign- save the environment, get the economy fixed up, and keep America whole. Kudos to the designer.

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