Thursday, March 26, 2009

Semiotic Billboard Advertising is Eye Catching

There is a billboard on southbound I-75 near Saginaw that advertises advertising on billboards (A fun topic about which I have previously posted). This particular billboard relies upon semiotics to succinctly deliver its message. The billboard is simply an image of numerous eyeballs being scooped into a net. I was unable to snap a picture of the actual billboard so this is my, admittedly, lame attempt at reproducing it.

The symbolism of the eyeball/net combination can be interpreted as either "catching eyes" or "eye-catching." I believe that either interpretation successfully delivers the message that advertising on billboards works.
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