Advertising with Articulatory Phonetics

Love these LG advertisements from David Soames Advertising.

Unfortunately, I couldn't enlarge the image enough to make it readable, so here is the copy from each ad.

Top: Grab me a beer.

Left: Pass the chips.

Right: Where's the remote?

The mouth positions in the ads illustrate the place of articulation for bilabial and dental phonemes quite well.






Pragmatics plays a role in the advertisements as well. Viewers of the ads are put into a context where they have to read lips because the music from LG speakers is so loud that people can't hear each other.