If you are wondering which sporting event to watch this weekend, you may want to take the blimpworthiness factor of the options into consideration; Goodyear sure hopes you do.
Goodyear recently coined a new word in the name of marketing. Through the creative use of compounding and affixing, Goodyear wants sports fans to vote for the event they feel is most "blimpworthy" in a new series of ESPN online polls. By voting in the polls, sports fans help to determine which sports events the blimps will appear at on particular weekends.
No comments:
Post a Comment