Saturday, November 12, 2011

Word Creation - Blimpworthy

If you are wondering which sporting event to watch this weekend, you may want to take the blimpworthiness factor of the options into consideration; Goodyear sure hopes you do.

Goodyear recently coined a new word in the name of marketing. Through the creative use of compounding and affixing, Goodyear wants sports fans to vote for the event they feel is most "blimpworthy" in a new series of ESPN online polls. By voting in the polls, sports fans help to determine which sports events the blimps will appear at on particular weekends.
More information about Goodyear and the polls here and here.

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