Friday, April 17, 2009

Altoids Advertising - Semantics are in Mint Condition (so is the tag line)

I love the tagline in the new Altoids advertising campaign.



ARE YOU IN MINT CONDITION?




Talk about fun with words...the ad writers are obviously referring to the noun mint meaning the mint-flavored confection as well as the adjective mint which implies that Altoids mints are perfect or unmarred as if fresh from a mint (a place where coins, medals, or tokens are made).


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