Friday, December 7, 2012

Wine, Texting and Acronyms

Does drinking wine turn texting abbreviations into acronyms?

This is what I saw as I turned the corner at the grocery store the other day - 


Even if I had been drinking, I am not sure I could have pronounced "GR8RW" as an acronym. Sure, "GR8" is a texting abbreviation (semiotics included) for "great" and "RW" is an initialization for "red wine", but an acronym these two do not make.

Of course I had to look up this new wine when I returned home. 

What I found left me even more confused (and I still hadn't had a drink).


From the ad copy: "...created without taking any shortcuts." "No abbreviations necessary."


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