
A brachyology is defined by reference.com as: a figure of speech that is an abbreviated expression. An example is the omission of "good" in "good morning."
Silly Boys Trucks Are For Girls
A snowclone is a phrase that is produced by using a clichéd phrase as a linguistic template. The template for the above snowclone is: Silly X, Y are for Z. And in case the original clichéd phrase is escaping you, here it is:
I have been in a car many a times with different people and upon seeing this sign have heard the comment, "Well, duh, isn't that obvious." And I always find myself explaining the following:
The sign means that if you are in the single lane and the opposing lane has the extra passing lane, you may only pass if there are no cars in either of the opposing lanes. In other words, if there is a car in the far left opposing lane but the opposing lane closest to you is open, you may not use the open lane to pass because there is still opposing traffic present.
In sum, the context of where the sign appears is what makes the message on the sign not quite as obvious as one would think.Sounds like a magic trick (a variation of "now you see it, now you don't") except in this case the trick is not having AND having tech people, both at the same exact time according to the wording.
The problem with the wording in this ad is that both occurrences of the verb "to do" are simple present tense versions and without the use of the deictic adverb now in both clauses, it appears that these contradictory notions occur together in time.
Suggestions for improved word choice:
Now your small business doesn't have tech people, now it does. (Deictic adverb directing temporal interpretation for both clauses)
If your small business doesn't have tech people, it will now. (Present tense followed by future tense)
If your small business didn't have tech people, it does now. (Past tense followed by present tense)